Recently, Josh from Golf is Mental commented on my blog called “Golf Technology – Helping or Hurting”; his statement really hit home for me! I have not stopped thinking about it and thought it would be a great topic to talk about.

Josh stated:

If companies started to market equipment that will help them hit “insanely” buttery chips and splashing out “ridiculous” sand shots, if they practice, I bet the average handicap might start to come down.

His point is very profound. The current trend in golf is to add distance to every club. Particularly, the driver and its many variations is catching the most attention in the media. Hitting the ball further is definitely an asset, but clubs that make “buttery chips” would possibly sell more than the driver. Or would it?

I have talked about hitting the ball further off the tee several times in the past, but all the articles were about technique not technology. There is no question that hitting the ball further is a tremendous asset! Watching players like Bubba Watson, Rory McIlroy, and Phil Mickelson smash the ball 270 yards with a three wood and land just off the green is amazing….not because they missed the green, but the confidence in their short game. Most of the time, they coolly walk to their ball and hit a “buttery chip” for the up and down! Is that not worth a few extra dollars if we could buy a club that could do that more often than not?

Or, is there more interest in being able to hit your 5 iron 190 yards for an approach shot? Or, hitting a 9 iron 160 yards as you go pin hunting? Or hitting the 3-hybrid 240 yards to the center of the green? Or…..I think you get my point!

Personally, I would pay extra for a wedge that would guarantee an up and down from 15 yards 6 times out of 10. If a club could be invented that would guarantee 25 yards on my irons…I would buy them! If the golf companies could offer a guarantee such that their irons would never slice….they would be in my bag. Of course we know that it would be impossible for companies to make these claims, however it is good to dream.

So here is my question, if a golf company could create that one club and guarantee its success, which club would you choose and why?

I am a grateful golfer! See you on the links!