The amount of information about golf is amazing. I think we need to have the skills of an information officer to effectively sift through the reams of data. During our searches, we stumble across sources that we feel we can trust and use them in future searches.
I had recent discussion with Tony Dear, shortgameking1, and Kelly Crumpler USGTF about sources and the value they bring during the selection of new equipment. We went through an entire gambit of thoughts that led me to think that there is a more powerful influence in the golfing world than the constant barrage of media ads.
I enjoying researching all aspects of golf, but I am very discerning about the source of my information. I like to know more about ‘the who’ is providing the information I need. Understanding ‘the who’ helps me determine the credibility of the data being provided. It is this level of credibility that will determine the level of influence it has on my decision-making process.
For example, if I am looking for a new driver; I will read all the manufacturer’s data, but this type of information has very little influence on me. They all say their products are best, their new technology is very innovative and their driver is the best thing since the invention of electricity! The manufacturer’s views have little credibility with me because they are bias towards their product.
I will be bombarded by mainstream media’s attempt to build excitement for consumers to buy their driver. They use professional golfers, experienced teachers or other popular figures to endorse their product. Unfortunately, their media blitz tends to turn me away because the more I see the advertisements, the less credible their information becomes.
Next, I look at reviews. I like to read about what people think, but I find that these reviews are not always truthful. There are two extremes in reviews, totally awesome or completely unawesome! However, the reviews tend to offer specific challenges or defects of the driver that I would not normally have discovered on my own. This type of information helps me narrow my research and point me towards a specific driver I might want to purchase. The credibility of this information is an improvement over the last source.
The next step is talking to people such as Tony, shortgameking and Kelly. These people are within The Grateful Golfer Community and through time I have learned to trust their views. They would offer straight information about what they think about drivers. They offer data and information from a user’s perspective that may or may not conform to what the mainstream media is selling! I find that I tend to trust their views more and it helps me really narrow my selections.
After all the discussions and research is finished it is time to formulate a decision. As I finish sifting through the information, I weigh the credibility of the sources, the details provided and how all this fits into my upcoming purchase of a new driver. Then I move forward to the purchasing process, which I will discuss on another day.
Finally, I wanted to finished this post with an important point from my conversation with Tony, shortgameking1 and Kelly; no matter what information was passed, it is critical that it is analyzed from the perspective of the person providing the advice.
This is great advice and something I have learned and used over the years. Experience continually shows that knowing your source is very important and understanding how it fits into your research will help make purchasing a driver (or any equipment) easier. I find by talking to people within The Grateful Golfer Community I am tapping into a trusted source of information not necessarily available from the mainstream media.
Thank you Tony, shortgameking1 and Kelly for a great conversation and reminding me that ‘the credibility of sources’ is a critical factor when researching anything golf that might lead to a purchase!
I am a grateful golfer! See you on the links!