For over 500 years, golf has waxed and waned in popularity. The exponential growth of golf in the 80s and 90s is being countered by the leaner years of the 21 st century. As a result, for the first time in modern history, the focus on growing golf is shifting to women and juniors. This article will focus on juniors, but does apply to women in many areas. The logic of most national organizations is to expose potential new players earlier in their lives in hopes of creating life-long converts.

The challenge faced by most golf organizations is to reach juniors to play golf. They offer golf camps, specials rates, and training opportunities to expose new players to the fun benefits of golf. They have on-line media campaigns and “at your touch” services to help the ill-informed understand how golf can help enrich their lives. These efforts are well received, but unfortunately, they miss the mark in these areas: cost and making the game fun! Continue reading →