Where Is Professional Golf Heading?

For years, the PGA Tour enjoyed a virtual monopoly over professional golf. The minor tours system was developed over the past 20 years are basically feeder tours for the big leagues. This business model is nothing new and virtually every sport has a similar system. This process was fantastic for the PGA Tour coffers, but that is now being challenged by the LIV professional golf tour. The rumours of Jon Rahm heading to LIV, for 600 million dollars US, has sparked more debate about the ability of the PGA Tour to continue its dominance at the top of professional golf.

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