It is time for the golf industry to change their marketing strategy! Their approach of constantly bombarding my social networks, emails, and news feeds is numbing my senses to any possible chance of buying new equipment. It often becomes so overwhelming that I just ignore the white noise and quickly move on to other news articles. Of course, the manufacturers approach is not going to change anytime soon, but I do have a suggestion for the teaching side of the golf industry; by changing a few words in their sales pitch would likely garner more attention to their product. Continue reading →