As the game of golf evolves, the “next step” has a tendency to force an adjustment in thinking. Over my 40+ years of playing, I have watched the golfing world adopt precision, control, grip it and rip it, and now brute strength as the main stream philosophy. Most of the this change is driven by innovation of equipment and technique. But, I wonder if the present day philosophy is more about selling golf versus improving the actual game. This is a tough nut to crack, but I have my views for sure.