Two days ago the LPGA is unveiling its new brand positioning that embraces its history and pushes toward the future with two simple words: Drive On. I like the promotional video and as a proud father of an awesome daughter, I fully support their approach.
My daughter participated (and still does) in many sports. She is a smart, gifted, driven person who can accomplish anything. I wish more messages like #DriveOn were available when she was growing up. Programs like what the LPGA will empower other young ladies to be successful and this is a good thing.
I realize that this is a new branding approach for the LPGA, but I think it is a good one for them and for golf. If we want to grow this beloved game, then approaches like #DriveOn need to surface and provide a positive view to success. Thanks to the LPGA for taking this strong approach to empowering women to succeed.
Golf is hard! No matter how long anyone has played, they likely have a story where the golf did them a wrong turn. I have many and I still think back with disbelief. It seems that no matter how hard we try, golf is its own master and has a tendency rear its dark side from time to time.
If you have 30 minutes to warm up and prepare for your round, what club do you start with to ensure you use this valuable time properly. Do you grab the big dog and let it eat? Or use the flat stick to refine your shoulder movements so you are ready to those pressure putts? Regardless of the club you use, the greatest number of players seem to be like minded and start their warm-up in the same manner. Unfortunately, I am not in the majority on this issue.