Statistics are a part of the modern era. They can be gathered, analysed, and shaped in at a moments notice. Depending on your focus, they can lead you down the wrong path or point you towards a pot of gold. This is true in all aspects of our life, but the challenge is to stay focused on the stat that means the most. The trick is to find that stat and shape your decision-making and actions to influence it. By doing so, a domino effect will occur and many areas of your data collection will grow. Let me explain.