Managing Statistics And What They Can Say

Statistics are a part of the modern era. They can be gathered, analysed, and shaped in at a moments notice. Depending on your focus, they can lead you down the wrong path or point you towards a pot of gold. This is true in all aspects of our life, but the challenge is to stay focused on the stat that means the most. The trick is to find that stat and shape your decision-making and actions to influence it. By doing so, a domino effect will occur and many areas of your data collection will grow. Let me explain.

I will use my golf blog stats to lay out my logic, then apply it to my golf game. I think you will see what I mean. To make my case, I will use the stats starting in 2016 moving forward. This is the point where my writing started to take off and provides the best insight to the overall success of The Grateful Golfer Blog.

Here are the raw numbers:

  • 2016 – 70,530 views, 47,564 visitors, 356 posts
  • 2017 – 108,228 views, 67,291 visitors, 362 posts
  • 2018 – 117,634 views, 58,737 visitors, 344 posts
  • 2019 – 85,111 views, 49,227 visitors, 339 posts
  • 2020 to date – 18,573 views, 9863 visitors, 98 posts

I could list all kinds of other stats about comments, number of likes, total words, etc. My options are endless. Many will fall into the number of views trap, however there is only one stat that I really focus on. It is the number of visitors per day. I think that this stat drives all the others. With no traffic, the other stats do not matter.

As you can see, my visits per day has dropped from 2017. I am not sure if it is because the content is getting stale or the interest in golf world wide is dropping or the golf blog market is saturated. Regardless, I have noticed a decline and will put some brain bites to why in the future. Fortunately, I do not plan to monetize my golf blog anytime soon, so I have time for a deeper analysis.

So, how does this diatribe fit into my golf game. Well, statistics are important if you want to work your game. If you are only interested in playing once in a while and have not intention on working at your game, I say forget the stats and just have fun. They will not tell you anything of value, so it is not worth the effort.

However, if you are planning to work at your golf game, I recommend you do capture some statistics. There are many things you can record and it will take some effort to figure out which to improve your game. It really depends on your end game and what you are looking to improve. Personally, I only have one stat that is of importance to my game right now; greens in regulation. I have discussed this stat in previous posts and will not delve deeper today.

The point of everything today is to point out that statistics can provide the metrics required to make sound decisions. However, they can fool you into a false sense of security and lead you down the wrong path. So, I recommend that if you are going to record golf stats that you have an understanding of why you are capturing a specific stat. Numbers or raw data on their own are not valuable if you do not have a hypothesis to measure them against.

I am a grateful golfer! See you on the links!

4 thoughts on “Managing Statistics And What They Can Say

  1. Jim, GIR is king. Other stats are relevant but nothing comes close when correlating a stat with lower scores.

    On the blog: I’ve noticed the same declining trend even before I reduced my frequency of posting a couple years ago. I believe there are two drivers. Over saturation of golf content in the market and the preference of internet users for shorter bits of content. I.e. as we use the internet more, our attention spans become shorter; so much to the point where a blog post is viewed as large content and less preferable than a quick thought fired out on Twitter or a pic on Instagram. Sad but true.

    There is nothing wrong with the freshness of your content and I remain amazed that you are able to think up new things to write about almost every day. FWIW, I’ll keep reading!

    Thanks,

    Brian

    Liked by 1 person

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