Changing Golf’s Marketing Strategy

It is time for the golf industry to change their marketing strategy! Their approach of constantly bombarding my social networks, emails, and news feeds is numbing my senses to any possible chance of buying new equipment. It often becomes so overwhelming that I just ignore the white noise and quickly move on to other news articles. Of course, the manufacturers approach is not going to change anytime soon, but I do have a suggestion for the teaching side of the golf industry; by changing a few words in their sales pitch would likely garner more attention to their product. Continue reading

The Cost of Golf Just Doubled!

Yup, you heard me right; the cost of golf just doubled! It is the strangest thing and no matter where you are in the world, this phenomenon happens all the time! It is the strangest thing, you walk into the club house to pay your green fees and you have to dig deeper and deeper to find the correct amount of coin to be allowed on the links. It is absolutely crazy, but no one seems to notice! Continue reading

#GOLFCHAT Articles Worth the Read!

As in previous posts, some #GOLFCHAT authors have put pen to paper and have attacked a difficult topic. This month’s topic:  “Millennials are ______ golf!” I hope you enjoy the different views and thoughts about the golf industry and how the younger generation is or is not living up to their responsibility to grow the game. I hope you enjoy reading their articles and feel free to drop them or me a line! Continue reading

#GOLFCHAT – Millennials Are the Future of Golf

It is frustrating to read the countless stories of how Millennials are killing the golf industry! The continuous whining that it is ‘sooooo’ difficult to attract younger players to the links reminds me of the adage of trying to put a square peg in a round hole! I mean really, are millennials really causing havoc to the future of golf or is the industry doing it to itself? Continue reading

The Waning Interest in Golf

The waning interest in golf! It is not all about money!

Golf continually follows the ebb and flow popularity. If you as the pundits, they will offer a very long and detailed answer about costs, environmental issues or the lack of interest from the millennials. I am sure there is logic in their answers, however let’s be clear: “It is a nearly $70 billion industry, supporting two million jobs and $55.6 billion in annual wage income. Golf has a long history of giving back to society and provides an annual charitable impact of about $4 billion per year through 143,000 events and 12 million participants.”  (Forbes 2015)

There are many reasons for the wax and waning of golf interest. The fundamental reason is  complex and I am not really interested in solving because I am a consumer. I let the golf professionals figure out the details; I only want to play golf and support charities as much as possible. Since I started writing a golf blog, I notice a sharp decline in interest starting right about now until April when the Masters peeks it head up from a long winters nap. And when the interest returns in the spring, it does so with a vengeance. Continue reading