Yup, you heard me right; the cost of golf just doubled! It is the strangest thing and no matter where you are in the world, this phenomenon happens all the time! It is the strangest thing, you walk into the club house to pay your green fees and you have to dig deeper and deeper to find the correct amount of coin to be allowed on the links. It is absolutely crazy, but no one seems to notice!
Kevin, a regular at The Grateful Golfer, mentioned that peak season in Florida started yesterday. I was curious as to what that meant and asked. He said that their peak season was starting so the cost of playing golf at his regular courses increased by 100%. At first I was aghast, but after I thought about it, it only made sense.
The golf market is driven by supply and demand. This is nothing new for North America as we live in a market society. We have watched the prices drop or increase overnight. Halloween candy or costumes is a perfect example…..how much are they advertised for now? A fraction of what they were charging before 31 Oct!
Thinking about my home course, they have different rates depending on when you golf. It is even broken down into different prices on the same day (twilight prices). This only makes sense. The managers of a golf course understand supply and demand better than most and adjust their pricing accordingly. Additionally, they have to compete with other courses for our hard-earned dollar, so change in prices is expected.
I can image that doubling the cost to play golf can be frustrating for Kevin. Not to mention the increase number of players all demanding more time on the local courses. However, it is how golf course can afford to offer deals and lower prices during the off-season. In our case, the off-season generates zero revenue, so our economy window of opportunity is much shorter. Therefore, proper pricing is critical the health of each course.
The cost of golf in warmer climes has increased significantly. It is their peak season and they must make hay while the sun shines. As a regular golfer, I look for deals and take a membership. These are two simple ways to stretch my fixed income. Doubling the price of green fees is tough to swallow, but it is nature of the golf industry.
Thanks to Kevin for sharing info on pricing in Florida. I am sure the same principles apply throughout the world.
I am a grateful golfer! See you on the links!