Two days ago the LPGA is unveiling its new brand positioning that embraces its history and pushes toward the future with two simple words: Drive On. I like the promotional video and as a proud father of an awesome daughter, I fully support their approach.
My daughter participated (and still does) in many sports. She is a smart, gifted, driven person who can accomplish anything. I wish more messages like #DriveOn were available when she was growing up. Programs like what the LPGA will empower other young ladies to be successful and this is a good thing.
If you want to read more, check out the #DriveOn initiative here.
I realize that this is a new branding approach for the LPGA, but I think it is a good one for them and for golf. If we want to grow this beloved game, then approaches like #DriveOn need to surface and provide a positive view to success. Thanks to the LPGA for taking this strong approach to empowering women to succeed.
I am a grateful golfer! See you on the links!
The Grateful Golfer 