Golf is an emotional game. Regardless of how well you play, you have a sense of something walking off the 18th green. I can tell you that over the years I have felt the entire gambit of emotions, however most of the time I feel grateful and wanting more! There is rarely a day that I walk away frustrated or upset because I played a round of golf. However, this is not the case for everyone and I often wondered why.
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The LPGA Tour #DriveOn Campaign
Two days ago the LPGA is unveiling its new brand positioning that embraces its history and pushes toward the future with two simple words: Drive On. I like the promotional video and as a proud father of an awesome daughter, I fully support their approach.
My daughter participated (and still does) in many sports. She is a smart, gifted, driven person who can accomplish anything. I wish more messages like #DriveOn were available when she was growing up. Programs like what the LPGA will empower other young ladies to be successful and this is a good thing.
If you want to read more, check out the #DriveOn initiative here.
I realize that this is a new branding approach for the LPGA, but I think it is a good one for them and for golf. If we want to grow this beloved game, then approaches like #DriveOn need to surface and provide a positive view to success. Thanks to the LPGA for taking this strong approach to empowering women to succeed.
I am a grateful golfer! See you on the links!
“Golf is Hard”
Golf is hard! No matter how long anyone has played, they likely have a story where the golf did them a wrong turn. I have many and I still think back with disbelief. It seems that no matter how hard we try, golf is its own master and has a tendency rear its dark side from time to time.
Continue readingFollow Up to The Golf Innovation Post
A regular reader of The Grateful Golfer pushed this video my way in support of my innovation post yesterday. It explains my point exactly, however I do have some thoughts after you watch.
Continue readingIf Only Putting Was This Easy!
I saw this for the first time and had to chuckle. So, I thought I would share it with you.
If only putting was this easy!
Have an awesome Friday!
I am a grateful golfer! See you on the links!
The Grateful Golfer 