The LPGA Tour #DriveOn Campaign


Two days ago the LPGA is unveiling its new brand positioning that embraces its history and pushes toward the future with two simple words: Drive On. I like the promotional video and as a proud father of an awesome daughter, I fully support their approach.

My daughter participated (and still does) in many sports. She is a smart, gifted, driven person who can accomplish anything. I wish more messages like #DriveOn were available when she was growing up. Programs like what the LPGA will empower other young ladies to be successful and this is a good thing.

If you want to read more, check out the #DriveOn initiative here.

I realize that this is a new branding approach for the LPGA, but I think it is a good one for them and for golf. If we want to grow this beloved game, then approaches like #DriveOn need to surface and provide a positive view to success. Thanks to the LPGA for taking this strong approach to empowering women to succeed.

I am a grateful golfer! See you on the links!

Adjusting To The New Rules of Golf

After two months of the new rules of golf being in effect, the golfing world has seen some controversy. It is interesting to see what players and fans are choosing to worry about, but that is always the case when major change happens within a community. Golf is no different. Unfortunately, we are still snow bound in the northern climes so it has not affected us that much. But, the potential storm is just on the horizon.

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Congratulations to Brooke Henderson

Winning her 6th tournament in her short career, Brooke Henderson continues to prove she is a current and future star of the LPGA.

Congratulations on winning the LOTTE Championship in Ko Olina, Oahu, Hawaii.

I am a grateful golfer! See you on the links!

Brooke Henderson Is Back in Contention

A quick update regarding Brooke Henderson after the 3rd round of the HSBC Women’s World Championship. After shooting a smooth 65, Brooke is tied for 3rd only 4 strokes back. This may seem like an insurmountable lead by Nelly Korda, but if there is one thing we have learned over the years, is that no lead is secure; just ask Greg Norman. Continue reading

Prediction for KPMG Women’s PGA Championship

This weekend is the second major on the LPGA. Last year’s winner, Brooke Henderson, will be teeing it up at 0840 hrs. After winning just two weeks ago, Brooke is poised to repeat as champion.

“In 2016, Brooke Henderson began her week at the KPMG Women’s PGA Championship with a hole-in-one that won her a new car. She ended it with an even bigger keepsake – her first major championship, won in a battle against another of the LPGA Tour’s youngest stars, Lydia Ko. Henderson’s clinched the second victory of her career on the first extra hole at Sahalee Country Club.”  Continue reading