Being Influenced When Buying Golf Equipment

Buying golf equipment.

From time to time, I like/need to replace my golf equipment. It is a necessary evil that all golfers who play as much as I do experience more often than normal. With the recent splitting of Sergio Garcia from Taylormade, I wondered if this action would have any real impact on the regular golfer. According to my research, not much.

The only reason a golf manufacturer would sponsor someone is to try to influence the regular player on their equipment purchases. Over the years, I am sure Tiger Woods, Phil Mickelson, Rory McIlroy, and Dustin Johnson have helped propel their sponsors name to the forefront of amateurs minds while they made golf equipment purchases. Does this not make sense then, that they would pay millions of dollars for their endorsement? Besides, being the best players in the world, they must be using the right equipment, so if it helps them, then it must help me!

Well, I am not convinced. When I make a purchase, the equipment that top players use has no influence on my selection at all! I am not married to one manufacturer and it seems neither are the masses.

Considering the amount of money dished out by manufacturers, it is overwhelming to think that endorsements by professional golfers has no influence or sway a golf consumers decision when they pick golf equipment.

I will suggest, however, that the top players brand might influence me to look at a particular club, but that is it. Lets face it, I am a golfer on a budget and I cannot afford to replace my equipment often, so making the smart choice is very important.

We all have a process when selecting golf equipment and mine is very specific. So, I decided to show you my process from a previous article because it works flawless for me:

Step 1:  Figure out what you want/need.  In this case I am looking for a new sand wedge.

Step 2:  Research, research, and research.  I read the hype of manufacturer’s to see what they say, however I actually pay attention to the consumer reviews.  This is the most important piece of information you will find.  People are more than willing to tell you what they think. This is the longest process and will test our patience.

Step 3:  Wait for it to come on sale.  Check Ebay.  Check Kijiji.  Check Golftown (or other large franchise stores), and check the local pro shop (you would be surprised).

Step 4:  If possible haggle over the price.  The local pro shop will lower their price if you make them a reasonable deal (especially in the off-season).

Step 5:  Purchase the piece of equipment.

Step 6:  Probably the most important step – be happy with your purchase.  No second guessing!

Nowhere in my six step process does looking at what the top players are using come into play. It has absolutely no influence on my choice. Research, step 2, is the most important. It helps remove the hype from impulse buying of new equipment; value is very much the key to my purchases regardless of who endorses the equipment.

Sponsorship does not influence my or most people when purchasing golf equipment. I am not sure why manufacturers continue to use this marketing model. I guess the they are getting a return on their dollar; if someone can explain it to me, I would greatly appreciate it.

I am a grateful golfer! See you on the links!

Written by Jim Burton from The Grateful Golfer blog.

10 thoughts on “Being Influenced When Buying Golf Equipment

  1. Jim,

    I think you’re right for the most part, however, there’s always those people out there who would rather play what their hero plays as opposed to testing everything and using what is best for them. I used to be more influenced when I was younger. I had a set of Nike irons at one point, probably because of Tiger. Now I don’t care. I use what works for me and what fits my eye, regardless of what pro plays it. You have to think manufacturers still think they’re getting their moneys worth otherwise they’d stop doing it.

    Cheers
    Josh

    Liked by 1 person

  2. I could care less about who is endorsing what. And I refuse to buy any club off the shelf. All clubs in my bag have been fitted to me. It costs more, but I feel it is well worth it. I have one thing I do every year and that is go to the club day they have at one of our local courses. I bought my first set of custom fitted irons and driver 15 years ago. The fitting made such a big difference that I won’t go back to playing with something off the shelf. Length of the shafts, flex, torque, and lie angle all matter way more than who endorses them.

    Liked by 1 person

  3. Jim, do you buy more Gatorade because JJ Watt is drinking gallons of it in TV commercials? I didn’t think so. But some fools are. Same thing with the golf equipment, although you could make a different case for the golf clothing. Folks LOVED to look like Tiger in the latest Nike fashions when they came out. I suppose that ad line was worth every cent to Nike.

    Thanks,

    Brian

    Liked by 1 person

  4. I think for some golfers with too much money and not much upstairs are more swayed by the Pros. Some beginner golfers only look at price and sometime try to save money despite spending a few more dollars to get something that will work better. It’s really tough to know what to buy when starting out. I am a big PING fan, because I know PING has a good product. I wish there were more demo days for PING in my area because I find hitting balls at GolfTown not the best way to check out a club.

    Liked by 1 person

    • Mac

      Great points. I have 4 brands of clubs in my bag. I am not tied to any because cost and value are important. Additionally, I do not find much difference in quality in the top brands, so being influenced by sponsored clubs means nothing to me.

      Cheers
      Jim

      Like

  5. Think you’re right. Never crosses my mind to aspire to playing what a particular pro endorses. I happen to have been all Callaway (excepting my Scotty Cameron) since 2011. When I recently changed my irons & wedges I did try out lots of manufacturer’s offerings but, as it happens, the Steelhead XRs were the best fit for me. As you say, do your research. AS for the sponsorship, I suppose it’s just a question of keeping the brand in our consciousness. Here in the UK there is the Benross brand who make high spec clubs which retail at prices way below TM and the others. But their market share is small. They don’t chuck lots of money at sponsoring players and that’s why they’re a small brand. Cheers, Rob.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s