I bet if you look in your golf bag, you will find a mix mash of clubs. Most amateur players are not loyal to one manufacturer and make no bones about it. Manufacturer loyalty is difficult given the plethora of choices facing anyone trying to purchase a new club.
Over the years, I have played Spalding, Ping, Cobra, Callaway, Titleist, and many knock off clubs. I have always searched for that right club to fix my game and sometimes I was lucky, but for the most part I searched for deals that I could afford.
The rate at which “new” technology is released is unbelievable. I find it impossible for manufacturers to produce all the innovative changes that are guaranteed to improve our golf game! It is just not possible. Not being independently wealthy, I also cannot afford a new driver every 4 months in the hopes that it will fix my game! Can you?
I am not in the golf club industry. I am a consumer and for the most part, a very selective one. As most of you are aware, I did decide to buy a complete set of clubs last year. I purchased the Titleist AP2 and the 915 Driver, 3 wood and 3 hybrid. It was the most I have spent on clubs at one time in my entire life! The whole experience of buying my new clubs from Mike Claire, GM of Roundel Glen, was one of the reasons I decided to make this purchase. On a side note, I am not disappointed one bit in any of the choices!
To complete my set, I have 3 Titleist Vokey wedges and ProGear putter. So, I would suggest that I am a Titleist player for the time being. I love my clubs and I anticipate playing with these sticks for some time.
However, manufacturer loyalty is rare. Recently, I conducted a quick survey on the number of different clubs people had in their bag. This is what they said:
I am not surprised that 74% of the respondents had 3 or 4 different makes of clubs in their bag! Most of the conversations with people on social media suggested that people were looking for deals and were not loyal to any one manufacturer. This seems to be a trend.
If you visit any of the retail stores, they are promoting, selling, and offering deals on clubs everyday. It is a fast paced and somewhat high pressure method of trying to make the sale. Now, I do not begrudge any of these stores because they offer a service to all golfers, but it makes it difficult to stay loyal to any specific manufacturer when we are inundated with constant changes to technology and relentless media hype.
I have tried many different types of clubs from the major manufacturers and I could not really tell the difference in performance. I did not like the look or feel of certain clubs, but I did not notice any real change in how I hit the ball. If this is the case, why did I buy a complete set of Titleist clubs you may ask, well it came down to one thing: CUSTOMER SERVICE!
From the moment I started the process Mike Claire, GM of Roundel Glen Golf Course, provided excellent customer service. He arranged my club fitting with Jeff Stephenson, through the GM at Trillium Golf Course, Greg Seemungal. Both Jeff and Greg were outstanding; they answered all my questions and provided instant feedback on my swing during the entire process. At the end, Jeff provided a list of recommended lofts, shafts, and the lie of my current clubs.
The excellent customer service did not stop there. I went back to Mike to talk numbers. I explained that this was my largest golf purchase to date and if we could agree on a number, I would buy the complete set from him. Well, it did not take long and a week later, I was playing with my new set of clubs.
Personally, I am loyal to customer service. The club manufacturer is okay, but the face to face contact with someone I trust and who understands my needs is where I like to spend my money. I do not like to be snowed or lied too, I want a straight conversation about my requirements. I have more respect for the customer service representative who says “I don’t know” and quickly sets about finding the right answers in a reasonable amount of time than the person who thinks they know it all. I am loyal to customer service.
The next time you look in your golf bag, I bet you can remember which club reminds you of the best customer service.
I am a grateful golfer! See you on the links!