Are you a member of a golf course? Do you fork out which seems tons of money to play regularly at your local golf course? Canada is a golfing mecca that is often overlooked by many of the world travelers. “There are 34,011 golf facilities in the world. More than 18,600 of those facilities are located in 204 countries outside of the United States. Canada is home to 13% of that worldwide supply (excluding the U.S.), and is one of only seven countries with more than 500 golf facilities. Even when factoring in the United States, which has 15,372 facilities, Canada comprises 7% of the total world supply. While golf is certainly a worldwide game, supply remains largely concentrated among the most golf-developed nations. In fact, excluding the United States’ supply, 70% of all golf facilities are located in only 10 countries, and 85% of all facilities worldwide are located in 20 nations.” (Golf Canada Report 2015) This is great news for Canada, however can expectations of regular golfers have an affect on their golfing experience.
I have always been a member at one course or another. I have found that being a member is the most cost-effective way to play the amount of golf I want each year. Additionally, given the fixed cost of my membership, I am fortunate enough to play golf at other courses in Ontario. Of course, I need to be frugal to stretch my golfing budget, so finding deals is important. However, that is a discussion for another day.
If you are a member of a specific course, there must be a specific reason you dole out a significant amount of money to belong to your local golf course. In my case, I look at the course, cost of membership, and customer service. I try to determine the real value offered by the course I choose to play.
As a regular member, I have certain expectations of customer service that need to be addressed. They generally deal with how the course staff interacts with the customer. How they treat the members and how accessible is the staff to discuss the concerns of the players. I have belonged to many courses over the year and most provided good customer service, but there were a few courses where I would never because of the service.
I am very fortunate because the course I currently belong too offers outstanding customer service. Jeff Rogerson and his staff at Osprey Links Golf Club are very polite, knowledgeable, and possess a can-do approach to ensuring my golfing experience is a memorable one. As a member, I enjoy their friendly consistency; regardless with whom I talk (maintenance staff, proshop, bar staff, owner) my experience is the same; very positive. Add a great course to play and the value is definitely there. Thus, I continue to be a member at Osprey Links.
So what does all of this mean? The correlation between my expectations and finding value drives my membership selection. My expectations of good customer service had the potential to set my golfing experience up for failure, however over the years most courses met or exceeded my expectations. And as I move forward, I expect that this trend will continue.
I am a grateful golfer! See you on the links!
Written by Jim Burton from The Grateful Golfer blog.